Summary:
Insightly adds industry-specific CRM solutions
Why It Matters:
The company is moving away from a general tool approach. They are now targeting specific types of businesses like agencies, healthcare, and manufacturing to win over customers in those markets.
What Changed:
- Added a new "Solutions" menu featuring seven specific industries: Agencies, Consulting, Finance, Healthcare, Manufacturing, Professional Services, and Solar.
- Introduced a "Roles" section targeting Sales, Marketing, Operations, and Product teams.
- Added a "Compare CRMs" page to help users see how they stack up against other tools.
- Included a new section for an ROI study that claims faster go-live times than major competitors.
- Added a "Closing Time" podcast and video series to the resources section.
- Integrated a link to Unbounce landing pages as a partner solution.