January 3, 2026 ongoing Get alerts for siena.cx

Summary: Siena launches AI Reviews Agent

Why It Matters: The competitor is expanding beyond customer support tickets into automated reputation management. This allows them to capture more customer touchpoints and offer a more complete solution for e-commerce brands.

What Changed:

  • Added a new "Reviews Agent" product specifically for managing customer reviews.
  • Updated the website header to feature the Reviews Agent as a primary call-to-action.
  • Removed a large section of repetitive customer testimonial text from the bottom of the homepage.
  • Updated the footer to include the Reviews Agent under the platform product list.
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