Summary: Smiling Wolf adds free shipping for 2+ items

Why It Matters: The competitor is using a shipping incentive to increase the average amount of money customers spend per order. They are also making it easier for customers to find specific products and answers to common questions.

What Changed:

• Added a "FREE SHIPPING WITH 2+ ITEMS" banner at the top of the page.
• Added a featured product section showing prices for items like the Mixed Cocktail Pack (£24.50) and Botanical spirit (£32.00).
• Added a new "Ultimate Christmas Party Hamper" priced at £115.00.
• Expanded the FAQ section with specific answers about hangovers, safety, and nootropics.
• Added a full footer with links to social media, legal policies, and specific product categories like Vodka and Rum.
• Included new customer reviews and updated the total review count to 161.