Summary: Synthesia cuts prices by 38% for paid plans

Why It Matters: The competitor is making their tool much cheaper to attract more users. They are also moving to a "credit" system to track how much people use their AI features.

What Changed:

• Lowered the starting price from $29 to $18 per month.
• Added a "Save 38%" discount for users who pay for a full year.
• Introduced a new "Credits" system to measure how much AI content users create.
• Updated the pricing page with a detailed table to compare Free, Starter, Creator, and Enterprise plans.
• Increased the number of companies using the tool from 90% of the Fortune 100 to over 50,000 teams.