Summary: Similarweb launches AI Studio and AEO Suite

Why It Matters: The platform is shifting its focus toward tracking traffic from AI chatbots and helping brands show up in AI-generated search results.

What Changed:

• Launched "AI Studio," a new tool described as an AI-powered expert for market intelligence.
• Introduced the "AEO Suite" (Answer Engine Optimization) to help brands monitor visibility in AI search.
• Added specific tracking for traffic coming from Large Language Models (LLMs) like ChatGPT.
• Added new AI-driven agents for SEO strategy, sales prospecting, and meeting preparation.
• Updated the homepage to highlight "AI-Powered Digital Data" as the primary value proposition.