Summary: Lincoln Financial adds Investments product

Why It Matters: Lincoln Financial now offers investments directly to individuals.

What Changed:

  • "Investments" was added to the "Products" list for individuals.
  • "Investments" was added to the main navigation menu for individuals.
  • New sub-pages for "Investments" were added, including "Private market funds," "Insights," and "How to invest in private market funds."
  • A new link "Access private market strategies to help you enhance portfolio resilience through market cycles" was added under "Find a financial professional."
  • "Lincoln Financial Investments" was added to the "Products and insights" section for professionals.
  • New sub-pages for "Lincoln Financial Investments" under professionals were added, including "Product suite" and "Contact us about private market funds."
  • The overall content length decreased by 1775 characters.
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