Summary: Snapfish launches 1-cent print sale and new deals

Why It Matters: The competitor has shifted from general percentage discounts to aggressive, low-price "anchor" deals on popular items like prints and photo books to drive high-volume traffic.

What Changed:

• Added a new offer for 4x6 prints for 1 cent each.
• Added a new offer for 8x11 hardcover photo books for $9.99.
• Added a new offer for 4x6 magnets for $1.99.
• Increased the site-wide discount from 55% off $29+ to 60% off $30+.
• Removed Valentine's Day from the holiday card menu.
• Added a new email sign-up pop-up offering 55% off the first order.