Summary:
Bookkeeper360 launches bookkeeping and tax bundle
Why It Matters:
The company is now using a "bundle and save" strategy to increase the average value of each customer. They are also highlighting specific industries like SaaS and Healthcare to attract higher-value clients.
What Changed:
- Added a new promotional banner offering savings for bundling bookkeeping and tax services.
- Expanded the website navigation to include dedicated pages for six industries: eCommerce, SaaS, Service, Healthcare, Real Estate, and Nonprofit.
- Added a "Meet the Team" and "Meet Our CEO" section to the main navigation to emphasize personal service.
- Included a new "Partner Program" link in the primary header.
- Updated the footer with more detailed resource links, including "Bookkeepers Near Me" and "Outsourced Accounting."