Summary:
SAP Emarsys adds detailed AI marketing text
Why It Matters:
The competitor added a lot of new text about how their AI marketing works. This shows they want to highlight their AI features more.
What Changed:
- A large block of text was added under the "Power to the Marketer" section.
- This new text explains in detail how SAP Emarsys uses AI for personalized omnichannel customer experiences.
- It talks about understanding customers, using AI for insights, automating personalization, integrating data, and measuring performance.
- The text emphasizes building loyalty and driving profitable growth with AI.