December 3, 2025 ongoing Get alerts for emarsys.de

Summary: SAP Emarsys adds detailed AI marketing text

Why It Matters: The competitor added a lot of new text about how their AI marketing works. This shows they want to highlight their AI features more.

What Changed:

  • A large block of text was added under the "Power to the Marketer" section.
  • This new text explains in detail how SAP Emarsys uses AI for personalized omnichannel customer experiences.
  • It talks about understanding customers, using AI for insights, automating personalization, integrating data, and measuring performance.
  • The text emphasizes building loyalty and driving profitable growth with AI.
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