Summary: Photobox changes Christmas offer details

Why It Matters: This shows a shift in their holiday sales strategy.

What Changed:

• The main offer changed from "Up to 60% off books, wall art & calendars" to "Up to 50% off books, wall art & calendars".
• The offer code changed from "GIFTSNOW" to "LASTCHANCE".
• The offer end date changed from "15-12-2025" to "21-12-2025".
• The main banner text changed from "Order now for on-time Christmas gifts Plus, get up to 60% off selected products" to "Calling all last-minute shoppers Order now and save up to 50% on calendars".
• The discount for Photo books changed from 60% to 50%.
• The discount for Personalised calendars changed from 60% to 40%.
• The discount for Wall art changed from 35% to 30%.
• The number of reviews on Trustpilot increased from 152212 to 152264.
• The customer reviews displayed were updated.
• A large section of text related to cookie policy details was removed from the end of the content.