Summary: Photobox launches 50% off Mother's Day promotion

Why It Matters: The competitor has shifted from a general "recap" sale to a specific holiday campaign. They increased their top discount from 40% to 50% to capture early Mother's Day shoppers.

What Changed:

• The main discount for photo books and wall art increased from 40% to 50%.
• The promo code changed from "RECAP" to "BESTMUM26."
• The offer deadline was extended from February 16 to February 23, 2026.
• Homepage headlines were updated from "Create before your 2025 fades" to "Celebrate Mum on quality pages."
• Added detailed text to the cookie policy regarding third-party data sharing.