Summary:
Dagbladet launches "Korte Videoer" vertical feed
Why It Matters:
The competitor is shifting toward short-form video content to increase user time on site. This mimics social media feeds like TikTok to keep readers engaged longer.
What Changed:
- Added a new "Korte Videoer" (Short Videos) section featuring a scrollable vertical feed.
- Introduced "Reels" style content with titles like "- Putin er redd" and "Kona kom hjem."
- Updated the main headline from Ukraine war coverage to a lifestyle/food "reveal" story.
- Added a dedicated "Active video" status indicator within the feed.
- Increased total page content by over 2,700 characters, primarily through new video links.