Summary: Dagbladet launches "Korte Videoer" vertical feed

Why It Matters: The competitor is shifting toward short-form video content to increase user time on site. This mimics social media feeds like TikTok to keep readers engaged longer.

What Changed:

  • Added a new "Korte Videoer" (Short Videos) section featuring a scrollable vertical feed.
  • Introduced "Reels" style content with titles like "- Putin er redd" and "Kona kom hjem."
  • Updated the main headline from Ukraine war coverage to a lifestyle/food "reveal" story.
  • Added a dedicated "Active video" status indicator within the feed.
  • Increased total page content by over 2,700 characters, primarily through new video links.
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