Summary:
comdirect launches 75 Euro Girokonto bonus
Why It Matters:
The competitor is shifting focus from long-term investment products to new customer acquisition for daily banking. They are also hiding specific mortgage rates, which may suggest price volatility or a move toward personalized quotes.
What Changed:
- Replaced the "cominvest" Robo-Advisor promotion (up to 1,250 Euro bonus) with a Girokonto offer.
- Introduced a 75 Euro bonus for new Girokonto customers.
- Added a promotion for the "Junior Depot" featuring a 100 Euro bonus and 12 months of free savings plans.
- Removed specific interest rate percentages (3.50% - 3.97%) from the mortgage (Baufinanzierung) table, leaving them blank.
- Removed the 1.5% interest rate offer for the "Tagesgeldkonto" (instant access savings).