Summary: The INKEY List offers free full-size cleansers

Why It Matters: The brand is shifting its promotional strategy from giving away small lip tints to offering high-value, full-size products to drive quiz completions and customer data collection.

What Changed:

• Replaced the "Free Lip Tint" offer with a "Free full size cleanser (worth up to £13)" promotion.
• Updated the "Most Popular" product carousel to feature the new 360° Skin Clearing Serum and tinted Lip Balms.
• Added specific benefits to the INKEY Lab menu, highlighting "instant glass glow" and "glow in 10 minutes" for new products.
• Updated review counts for several bestsellers, including the Bio-Active Ceramide Moisturiser and Hyaluronic Acid Serum.