Summary:
Bloomreach adds Autonomous Marketing
Why It Matters:
This new product helps businesses make marketing campaigns that run by themselves.
What Changed:
- A new product, "Autonomous Marketing," was added. It helps build, run, and improve campaigns using AI.
- The "Karriere" (Careers) link changed from "Karriere 80" to "Karriere 77".
- A privacy notice about third-party cookies and an option to opt-out of selling personal data was added.
- The "Preispakete" (Pricing Packages) section now lists "Marketing Automation" instead of "Autonomes Marketing" as a starting option.
- The footer section "Products" now includes "Autonomous Marketing" and "Autonomous Marketing" is also listed under "Products" in the main navigation.
- The "Hot" resource "Burn Book 2025" was replaced with "The Future of Marketing is Autonomous" which promotes the new "Affinity" product.