January 12, 2026 ongoing Get alerts for posthog.com

Summary: PostHog pivots homepage to focus on Web Analytics

Why It Matters: The product is shifting its primary message from a broad "all-in-one" developer tool suite to a specific Google Analytics alternative. This suggests they are targeting users frustrated with current market leaders in the analytics space.

What Changed:

  • The main headline changed from "We make dev tools for product engineers" to "Web Analytics – Track and measure traffic with PostHog."
  • Removed a large section about AI-powered terminal installations and code editors.
  • Removed detailed sections on Session Replay, Feature Flags, and Data Warehousing from the main view.
  • Added a "Slides" navigation structure focusing on feature comparisons and "PostHog vs..." content.
  • Added "Presenter notes" that explicitly position the product as a replacement for Google Analytics (GA3).
  • Removed the "Shameless CTA" marketing section and the customer shuffle feature.
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