Summary:
Angi adds local demand data and urgency messaging
Why It Matters:
The platform is moving away from showing national price estimates toward showing real-time local popularity. This creates a sense of urgency for users to book pros before they are busy.
What Changed:
- Changed "Popular projects near you" to "Most in-demand home services in [Zip Code]."
- Added a new urgency tagline: "Don't miss your chance to book a pro."
- Replaced national median price data with the number of "homeowners interested" for specific categories.
- Updated the list of featured services to include Tree Service and Waste Material Removal.