Summary: PostHog launches privacy-focused Web Analytics

Why It Matters: PostHog is moving beyond deep product engineering tools to compete directly with simple website trackers like Google Analytics and Plausible. They are targeting users who want easy setup and privacy-first tracking without cookie banners.

What Changed:

• Changed the main headline from "dev tools for product engineers" to "Web Analytics – Track and measure traffic."
• Added a detailed comparison table against Google Analytics 4 and Matomo.
• Introduced a "cookieless" tracking option to eliminate the need for cookie banners.
• Added new case studies specifically highlighting migrations from Google Analytics and Plausible.
• Included a new tutorial on building a broken link checker (404 tracker) using Next.js and Slack.
• Updated pricing sections to show that Web Analytics is free for the first 1 million events.