Summary: Attio launches new Developer Platform

Why It Matters: Attio is shifting from being just a CRM tool to becoming a platform that developers can build on. This makes it harder for customers to switch away once they build custom tools on top of it.

What Changed:

• Added a prominent link to a new "Attio Developer Platform."
• Introduced a new "Integration with Granola" feature.
• Added detailed visual examples of AI-driven data enrichment, showing estimated ARR and ICP fit.
• Expanded the homepage with specific workflow examples for upselling, nurturing, and lead routing.
• Included new customer testimonials from CEOs at Bravado, Flatfile, and Snackpass.
• Added a dedicated "Engineering blog" and "Refer a team" section to the footer.