Summary: Breuninger launches digital gift cards for last-minute gifting

Why It Matters: The company has shifted its focus from physical shipping deadlines to digital products. This helps them capture sales from late shoppers who missed the Christmas delivery cutoff.

What Changed:

• Removed the shipping deadline notice for December 24th delivery.
• Added a prominent "Last-Minute Gift" section featuring digital gift cards.
• Removed the "WELCOME15" new customer discount code from the top banner.
• Updated the kids' fashion section with new products and lower sale prices on specific items like jackets and pants.
• Shortened the footer by removing several corporate and news links.