September 18, 2025 90-day analysis Get alerts for wealthfront.com

Summary: Wealthfront adds S&P 500 Direct

Why It Matters: This new feature lets people invest directly in S&P 500 stocks. It also helps them save on taxes.

What Changed:

  • A new product called "Wealthfront S&P 500 Direct" was added.
  • This new product helps people invest in S&P 500 stocks and save on taxes.
  • The number of trusted clients increased from 1 million to 1.2 million.
  • Total assets increased from $80 billion to $90 billion.
  • The "Best Robo-advisor" award dates were updated to 2022-25.
  • The "Best Cash Management Account" award dates were updated to 2023-25.
  • The "Best Investing App" award dates were updated to 2023-24.
  • The "Automated Bond Ladder" product was removed from the main page.
  • The "Stock Investing Account" was changed to "Automated Investing Account".
  • The "Money works better here" section was removed.
  • The customer testimonials section was shortened.
  • The "Your money questions, answered" section was changed to "Questions? 5 things to know in 5 minutes or less."
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