Summary: Giro launches free shipping for signed-in users

Why It Matters: Giro is shifting from a seasonal sale focus to a loyalty-based incentive. By offering free shipping to logged-in users, they are trying to collect more customer data and increase repeat purchases.

What Changed:

• The "New Years Sale" banner was replaced with a "Sign In. Ship Free." promotion.
• The website navigation now lists "Snow" before "Cycling," suggesting a seasonal priority shift.
• New sub-categories were added for snow helmets, including "Freeride All Mountain" and "Freestyle & Park."
• The price of the Imperial II Shoe was reduced from $449.95 to $382.99.
• The price of the Gritter Shoe increased from $399.95 to $424.95.
• The Aries Spherical Helmet price increased from $324.95 to $349.95 and is now labeled "New Color."