Summary: LifterLMS adds Gifts add-on to product lineup

Why It Matters: The addition of a "Gifts" feature suggests the competitor is expanding into course gifting and referral-based growth. They also cleaned up a large list of country codes from their footer area.

What Changed:

  • Added a new "Gifts" add-on to the product list in the footer.
  • Removed a long list of international country names and phone codes from the bottom of the page.
  • Shortened the lead capture forms for video demos by removing some text fields.
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