Summary: ServiceNow reduces Knowledge 2026 early bird discount

Why It Matters: The company has moved to a new phase of event marketing. They reduced the registration discount from $400 to $200 and extended the deadline, which may signal strong early demand or a shift in their promotional timeline.

What Changed:

• The early bird discount for Knowledge 2026 dropped from $400 to $200.
• The deadline to get the discount moved from December 31 to February 28.
• New text was added highlighting "three days of AI discovery and hands-on workshops."
• A cookie consent and tracking notice was removed from the footer area of this specific page view.