Summary: Removed Labor Day Sale, added Bundle & Save.

Why It Matters: The website changed its main sale offer.

What Changed:

  • The page title changed from "Fable | Innovative Pet Gear That Solves Real Problems" to "Fable | Fable Pets | Innovative Pet Gear That Solves Real Problems".
  • The "Labor Day Sale" banner and offer were removed.
  • A "Bundle & Save" section was added, promoting bundling the Signature Crate and Best Selling Bed.
  • Product listings for Crate, The Puffin™ Game, and Magic Link® now include "Add to Cart" or "Sold out" buttons and "Best Seller" tags.
  • A new section "The Puffin™ Game Shop now" was added.
  • The footer section "Credits" was added, listing names for development, branding, photography, illustration, and copy.
  • The "Save 15% on your order with code LABORDAY2025" banner was replaced with "Save 15% on your first order with code WELCOME15".
  • The cart display changed to include "Subtotal", "Shipping", "Estimated Total", and a "Checkout" button.
  • "Size Guide" was added to the bottom of the page.
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