Summary: Gobble launches $100 discount and free shipping

Why It Matters: The company is significantly lowering the barrier to entry for new customers. This aggressive promotion suggests a strong push for new user acquisition and market share.

What Changed:

• Added a "$100 Off Your First 4 Boxes" promotional offer.
• Added free shipping for the first box.
• Added a lead capture form (Email, Password, Zipcode) directly on the homepage.
• Added a "New Recipes Weekly" section showcasing specific menu items like Honey & Black Pepper-Glazed Chicken.
• Added social proof by mentioning a "#1 Meal Kit" award from Parents Magazine.
• Expanded the footer with links to a blog, press, careers, and social media profiles.
• Updated the page title to include "Delivered to Your Doorstep."