August 22, 2025 90-day analysis Get alerts for girlfriend.com

Summary: Underwear bundle pricing added.

Why It Matters: This change shows a new way to buy underwear.

What Changed:

  • A new offer for "BUNDLE AND SAVE ON UNDERWEAR: 3 for $32 / 5 for $45 / 8 for $58" was added at the top.
  • The "GET 10% OFF WHEN YOU BUY A BRA + BOTTOM" offer was removed.
  • "Dresses & Bodysuit" changed to "Summer Limited" under New Arrivals.
  • "ReSet Layers" changed to "FLOAT" under New Arrivals.
  • "Compressive Colors" was removed.
  • "Puffers" was removed from the Tops section.
  • "DRESSES & ONE PIECES" was changed to "DRESSES & ONE PIECESUNDIES & ACCESSORIESSALE".
  • "FLOAT IS BACKFresh spring colors in fan-favorite FLOAT sets.SHOP NEW ARRIVALS" was removed.
  • "GONE HIKINGEssential for hikes and all other outdoor workouts.SHOP NOW" was removed.
  • "NEW: SUMMER SETSFresh new limited-edition colorsSHOP NOW" was added.
  • "Spring LayeringShop Now" was removed from "JUST IN".
  • "FLOAT Ultralight SetsShop Now" was added to "JUST IN".
  • A customer quote about "insanely comfortable leggings" was removed.
  • The "Recycling Program" name changed to "Reuse and Recycling Program".
  • The "Recycling Program" description changed from "Recycle Girlfriend and non-Girlfriend clothing to earn discounts towards future orders" to "Send in Girlfriend and non-Girlfriend clothing to be reused or recycled to earn up to 30% off your next order."
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