Summary: Constant Contact adds segmented user paths

Why It Matters: The platform is moving away from a "one-size-fits-all" approach. By creating specific landing pages and navigation for different skill levels, they are trying to reduce churn for beginners and upsell advanced features to pros.

What Changed:

• Added a new comprehensive navigation menu with "Features," "Solutions," and "Resources" sections.
• Introduced three distinct user segments: "New Marketer," "Experienced Marketer," and "Advanced Marketer."
• Added specific industry-focused pages for Real Estate and Nonprofits.
• Included new "What's New" and "On-Demand Library" sections to highlight continuous product updates.
• Added a dedicated "Marketing Advisor" service for 1:1 live expert help.
• Updated the footer with links to sister brands like Retention Science and Vision6.