December 29, 2025 ongoing Get alerts for braze.com

Summary: Braze launches BrazeAI Decisioning Studio™

Why It Matters: Braze is moving away from manual journey building. They are now pushing automated, AI-led choices for every individual customer to improve campaign results.

What Changed:

  • Replaced "Orchestrate real-time, cross-channel journeys with Canvas" with a focus on "BrazeAI Decisioning Studio™."
  • Added a new section header: "Make 1:1 decisions for each customer with BrazeAI Decisioning Studio™."
  • Added new resource links for AI marketing strategy and experimentation.
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