Summary:
Braze launches BrazeAI Decisioning Studio™
Why It Matters:
Braze is moving away from manual journey building. They are now pushing automated, AI-led choices for every individual customer to improve campaign results.
What Changed:
- Replaced "Orchestrate real-time, cross-channel journeys with Canvas" with a focus on "BrazeAI Decisioning Studio™."
- Added a new section header: "Make 1:1 decisions for each customer with BrazeAI Decisioning Studio™."
- Added new resource links for AI marketing strategy and experimentation.