Summary: Nike Run Club App launches seasonal gift shops

Why It Matters: The website has shifted focus from general brand messaging to promoting the Nike Run Club App. It also added new shopping categories for upcoming holidays and special events.

What Changed:

• The page title and main focus changed from "Nike. Just Do It." to "Nike Run Club App."
• Added a "Valentine's Day Shop" across Men's, Women's, Kids', and Jordan categories.
• Added a "Lunar New Year Collection" to the main navigation.
• Added a "Team USA Collection" and "Medal Stand Collection" to the sports and featured sections.
• Added a "Travel Collection" under Men's and Women's accessories.
• Added "Custom Shoes" (Nike By You) links to the Men's and Women's shoe menus.
• Expanded the NikeSKIMS section with a new "Rift Mesh" shoe and a "Lookbook."
• Removed a large list of international location links from the footer.