Summary:
Zoho CRM adds Agentic AI and AI Agents
Why It Matters:
The product is moving beyond simple automation to "agentic" features that can perform tasks and make decisions. This signals a shift in how they expect users to interact with sales data.
What Changed:
- Added a new "AI Agents" section under the AI features menu.
- Introduced "Agentic AI" and "Generative AI" as core feature categories.
- Launched "CRM for Everyone," a new customization feature for non-sales teams.
- Added several new products to the global navigation, including Zoho Procurement, Zoho Spend, and Zoho DAP (Digital Adoption Platform).
- Updated the homepage focus from a general suite overview to a specific Zoho CRM product highlight.