Summary: Synthesia cuts entry-level pricing by 38%

Why It Matters: The market leader is making its paid tools much cheaper. This could attract smaller businesses or teams that previously found the platform too expensive.

What Changed:

  • Lowered the starting price from $29/month to $18/month (billed yearly).
  • Introduced a "Credits" system as a shared currency for all AI features.
  • Updated the Creator plan from $89/month to $64/month (billed yearly).
  • Added a detailed comparison table showing specific limits for seats, video minutes, and AI avatars across four plan tiers.
  • Integrated Google Veo 3.1 and OpenAI Sora 2 for generating 8-second video clips within the platform.
Track companies like synthesia.io
Get actionable insights on price changes, product launches, positioning shifts and more
Start Tracking →