Summary:
Insightly adds dedicated sections for Marketing and Service apps
Why It Matters:
The company is moving away from being seen as just a CRM. They are now highlighting their full suite of tools for marketing and customer support to compete with all-in-one platforms.
What Changed:
- Added new sections specifically for "Marketing automation made easy" and "Insightly Service."
- Included a new bulleted list at the top of the page highlighting CRM, Marketing automation, and Support.
- Updated the customer testimonial at the bottom of the page to focus on "sales velocity" and "20% savings" instead of just "intuitive" design.
- Added more calls-to-action for starting trials across the different product lines.