Summary: BuiltWith launches detailed Plans & Pricing page

Why It Matters: The competitor is now being more open about how much their tools cost. They are showing exactly what features you get for each price level, which helps them close sales faster without a demo.

What Changed:

• Replaced the main homepage content with a full pricing table.
• Added three clear tiers: Basic ($295), Pro ($495), and Team ($995).
• Listed 28 specific features included in all paid plans, like CRM integrations and predictive leads.
• Added a new FAQ section to answer common questions about billing and data.
• Included a "free t-shirt" and "free cap" offer for long-term customers.