Summary:
Constant Contact adds AI-powered content creation
Why It Matters:
The platform is shifting its focus from simple email delivery to automated content generation. This helps users who struggle to write or design marketing materials from scratch.
What Changed:
- Added a new "AI Email Marketing" headline to the homepage.
- Launched AI tools that create emails, texts, and social posts in seconds.
- Added specific performance metrics, including a 98% inbox delivery rate and 30x ROI.
- Expanded the navigation menu to include dedicated sections for SMS, Events, and AI.
- Replaced the "Just starting out" and "Seasoned pro" sections with feature-based blocks.