Summary: Kount migrates website to Equifax.com

Why It Matters: Kount is moving its entire digital presence to its parent company's domain. This usually means the brand is being fully absorbed into a larger corporate structure, which can lead to changes in how they sell or support their products.

What Changed:

• Added a prominent "We’re Moving!" announcement at the top of the page.
• Removed the main navigation menu, including links to "Why Kount," "Solutions," and "Industries."
• Removed the "Talk to an Expert" contact forms and lead capture sections.
• Removed the footer containing company information, social media links, and resource guides.
• Redirected users to the Equifax business identity and fraud page.